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How Honda Made its Name Known in America

Last updated 7 years ago

Honda vehicles enjoy a reputation for reliability, efficiency, and performance. In fact, many new Honda cars have set the standard for other automobile manufacturers, resulting in Honda being a household name in the U.S. Read on to learn more:

  • The Beginnings: The Honda Motor Company, Ltd. was founded by Soichiro Honda in 1948. He was known for a very strong work ethic, which he demanded of all his employees. The first American Honda dealership opened in 1959 in Los Angeles, selling motorcycles that owed their roots to Honda’s innovative marriage of bicycles and small engines more than ten years earlier.
  • Setting Trends: The first new Honda car was the N600, a well-equipped small economy vehicle that performed at the top of its class. The Honda Accord Coupe was the first U.S.-built car to be exported to Japan, and this new Honda car was the first ever international automobile to be named America’s best-selling car.
  • At the Forefront of Technology: In 1984, Honda dealers showcased the CRX Hf, which broke fuel-efficiency records with a stunning 49/54 mpg rating. In 1990, the Honda luxury brand Acura introduced the NSX, which was the world’s first car with an aluminum body that also utilized the first VTEC (Variable Timing and Lift Electronic Control) engine.
  • Exemplary Performance: The Civic was the first automobile in the nation to meet California’s Low-Emission Vehicle standards in 1995, and it was followed by the new Honda Accord that matched the Ultra-Low-Emission Vehicle standards three years later. Another groundbreaking new Honda car was the Honda EV Plus, which was the first four-passenger vehicle that operated on electricity.

Your Utah Honda dealer, Willey Honda, strives to follow the example of great service and fine new and used Honda cars for our customers. Visit our website to see what sets our Honda dealership apart and contact us at (888) 903-9591 to learn about our special offers.


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