TORRANCE, Calif., April 18, 2011 /PRNewswire/ -- Honda announced today that it has launched the Civic "Study Break" social marketing tour to promote the six all-new models of the 2012 Honda Civic at select universities on the West Coast. The tour, hosted on the Honda Civic's Facebook page,http://facebook.com/hondacivic, aims to connect with college students in a fun and engaging manner by providing them with the opportunity to explore the Civic lineup and the chance to win a 2012 Honda Civic Si Coupe.
"The goal of the Civic 'Study Break' tour is to engage with young buyers and introduce them to the all-new Civic," said Tom Peyton, brand manager at American Honda Motor Co., Inc. "It offers a unique and fun way for students to learn about the Civic's new interactive technologies and personalization features."
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